[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.cangaroo.sk\/google-a-mastercard-sa-zaoberaju-udajmi-z-kreditnej-karty\/#Article","mainEntityOfPage":"https:\/\/www.cangaroo.sk\/google-a-mastercard-sa-zaoberaju-udajmi-z-kreditnej-karty\/","headline":"Google a Mastercard sa zaoberaj\u00fa \u00fadajmi z kreditnej karty","name":"Google a Mastercard sa zaoberaj\u00fa \u00fadajmi z kreditnej karty","description":"Skupina Open Rights povedala, \u017ee d\u00f4vern\u00e1 povaha transakcie nastolila ot\u00e1zky ochrany s\u00fakromia. „To vyvol\u00e1va v\u00e1\u017ene obavy t\u00fdkaj\u00face sa vyu\u017e\u00edvania s\u00fakromn\u00fdch […]","datePublished":"2018-08-15","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.cangaroo.sk\/author\/#Person","name":"","url":"https:\/\/www.cangaroo.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/70b0b0c6ef7dca5d65c935edece415df3e99a7281ef835a281ae62fb4236351b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/70b0b0c6ef7dca5d65c935edece415df3e99a7281ef835a281ae62fb4236351b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"cangaroo.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.cangaroo.sk\/wp-content\/uploads\/img_a292084_w16626_t1539620651.jpg","url":"https:\/\/www.cangaroo.sk\/wp-content\/uploads\/img_a292084_w16626_t1539620651.jpg","height":0,"width":0},"url":"https:\/\/www.cangaroo.sk\/google-a-mastercard-sa-zaoberaju-udajmi-z-kreditnej-karty\/","about":["Internet"],"wordCount":354,"articleBody":"Skupina Open Rights povedala, \u017ee d\u00f4vern\u00e1 povaha transakcie nastolila ot\u00e1zky ochrany s\u00fakromia.„To vyvol\u00e1va v\u00e1\u017ene obavy t\u00fdkaj\u00face sa vyu\u017e\u00edvania s\u00fakromn\u00fdch finan\u010dn\u00fdch \u00fadajov,“ povedal pr\u00e1vny riadite\u013e Myles Jackman.„Spolo\u010dnos\u0165 Mastercard kompenzuje svojich klientov za \u00fadaje, ktor\u00e9 poskytli spolo\u010dnosti Google za vlastn\u00fd finan\u010dn\u00fd zisk?“Spolo\u010dnos\u0165 Google tvrd\u00ed, \u017ee v\u0161etky \u00fadaje s\u00fa anonymizovan\u00e9 a \u017ee pou\u017e\u00edvatelia m\u00f4\u017eu zru\u0161i\u0165 sledovanie reklamy t\u00fdm, \u017ee vypn\u00fa kontrolu webu a aktiv\u00edt aplik\u00e1ci\u00ed.Testuje slu\u017ebu pre kupuj\u00facich rekl\u00e1m v USA, ktor\u00e1 ukazuje, ako digit\u00e1lne reklamy ovplyv\u0148uj\u00fa v\u00fddavky v obchode.Na svojej internetovej str\u00e1nke spolo\u010dnos\u0165 tvrd\u00ed, \u017ee inzerenti, ktor\u00ed sp\u013a\u0148aj\u00fa podmienky na pou\u017e\u00edvanie slu\u017eby „riadenia predaja predajn\u00ed“, m\u00f4\u017eu zisti\u0165, \u010di zobrazenie kliknutia alebo videa na z\u00e1klade reklamy vedie k n\u00e1kupu v obchode do 30 dn\u00ed.Spolo\u010dnos\u0165 Google uviedla, \u017ee slu\u017eba bola sk\u00fa\u0161obn\u00fdm produktom v USA a bola dostupn\u00e1 iba ur\u010dit\u00fdm kupuj\u00facim reklamy.Spustil reklamn\u00fd n\u00e1stroj v roku 2017.„Predt\u00fdm, ne\u017e sme v minulom roku spustili tento beta produkt, postavili sme nov\u00fa technol\u00f3giu \u0161ifrovania, ktor\u00e1 zabra\u0148uje spolo\u010dnosti Google aj na\u0161im partnerom prezera\u0165 inform\u00e1cie o osobn\u00fdch \u00fadajoch na\u0161ich pou\u017e\u00edvate\u013eov,“ uviedla spolo\u010dnos\u0165 vo vyhl\u00e1sen\u00ed.„Nem\u00e1me pr\u00edstup k \u017eiadnym osobn\u00fdm inform\u00e1ci\u00e1m z kreditn\u00fdch a debetn\u00fdch kariet na\u0161ich partnerov, ani s na\u0161imi partnermi nedisponujeme \u017eiadnymi osobn\u00fdmi inform\u00e1ciami.“ Mastercard povedal BBC, \u017ee pon\u00faka svojim vlastn\u00fdm „slu\u017eb\u00e1m merania m\u00e9di\u00ed“ maloobchodn\u00edkom, v ktor\u00fdch obchodn\u00edk poskytuje inform\u00e1cie o reklamnej kampani a poskytuje \u00fadaje o v\u00fddaji po\u010das trvania kampane.„Obchodn\u00edkom a ich ur\u010den\u00fdm poskytovate\u013eom slu\u017eieb poskytujeme iba trendy zalo\u017een\u00e9 na agregovan\u00fdch a anonymizovan\u00fdch \u00fadajoch, ako je napr\u00edklad priemern\u00e1 ve\u013ekos\u0165 leteniek obchodn\u00edka a objemy predaja,“ povedal hovorca.„Neposkytujeme \u0161tatistick\u00e9 \u00fadaje, ktor\u00e9 sleduj\u00fa, zobrazuj\u00fa reklamy, alebo dokonca meraj\u00fa efektivitu rekl\u00e1m jednotliv\u00fdch z\u00e1kazn\u00edkov.“                                                                                                                                                                                                                                         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